Cold brew coffee is like the James Bond of the coffee world - smooth, strong, and a bit mysterious. It's made by steeping coffee grounds in cold water for an extended period of time, resulting in a straightforward, flavorful and velvety coffee concentrate.

Sure, you can drink cold brew concentrate straight but be warned, this is not your average cup of coffee. It's like the Hulk version of coffee - strong, powerful, and capable of turning you into a jittery mess in no time. So, if you're feeling daring, go ahead and chug that cold brew concentrate like it's a shot of tequila. But we reallllly recommend mixing it with water, milk creamer...(ANYTHING PLSSS)

Ok here's the dealio. Our 16oz bottle can yield you 8 servings, but before you get too hyped, hear me out. We suggest using 2oz per serving, buttt, if you want your coffee to pack a bigger punch, you may need to pour a lil more than that. Honestly, it's all about personal preference, so go ahead and embark on a journey of self-discovery to find out what amount tickles your fancy!

The beauty of cold brew concentrate is that there are a variety of ways to make your perfect cup of joe, and trust us, it's worth the experimentation (plus, who doesn't love an excuse to drink more coffee?).

But no worries, we'll give you a solid starting point: the Classic. Think of it like the OG coffee you'd get from your local barista or a certain mermaid-themed chain. Here's how to make it:

1. Pop some ice into your cup.
2. Pour in 1 part cold brew concentrate.
3. Add two parts of water (we recommend 2 oz of concentrate and 4-6 oz of water).
4. Stir like your life depends on it.

And here's where the real fun begins; add your favorite creamer, sugar, milk, or whatever else floats your boat. This is your coffee, you do you.

Feeling fancy? Try a cold brew latte instead! Just follow the same steps as above, but swap out the water for your favorite milk. Voila! You're basically a barista now.

Can you heat up cold brew? Yes, technically. But just like you can nuke ice cream to make it hot, it doesn't mean it's gonna taste good.

No seriously, cold brew is brewed without heat to preserve its smoothness and unique flavor profile. So if you really must heat it up, warm up some milk or water and add it to the concentrate.